CLIENT: ADIDAS STELLA MCCARTNEY

Immersive Holographic Running Class

“The Fall/Winter 2018 collection will feature as part of the virtual reality activation, part of a wider ambition to bring fitness trends from other cities to women around the world – without making an impact to the environment. This season the outdoor running culture of Paris will be transported to the vibrant capital city of Shanghai as guests discover adidas by Stella McCartney’s pledge to produce less waste and less emissions as it lowers its own carbon footprint.”